2012 Colorado Decisions Clinic

Includitude

includitude

This year we're going to help schools create an attitude of including everyone and everything. We are going to show schools not only the importance of getting everyone and everything in the yearbook, but also how to do it and how it can help them. The school year is not just what happens during school hours within the confines of the school campus. Yearbooks capture the whole school year experience – all of it. And once a yearbook does that, people will get excited about it.

Yearbook Staffs

Includitude is about maximizing coverage. Motivate the staff to see the school as the BIG picture... and then put that big picture in the yearbook. What makes this time of their lives remarkable? Who is that kid in the hallway? What's on their mind? Walsworth helps staffs do this through inspiring reps, helpful blogs, life-changing workshops, educational conventions and creative programs that make it easier to build an amazing book that people will want.

Sales

Includitude is all about maximizing coverage: In sales territories, in school districts, in owning your business and the market. Includitude means teamwork and gives sales areas an opportunity to work as a team like never before. Incentives can be based on sales reps that help their team the most, or help the company as a whole. When you work together, you grow together.

Marketing

So you've created this amazing book with everything included, now what? Includitude is making sure everyone knows how awesome the book is going to be, why they want one and where/when to purchase. Walsworth will guide and provide all the marketing support to get that book in the hands of everyone in the school. List upload makes it easier than ever before to know who has – and who hasn't – purchased and helps schools get their message to them. Need help selling more yearbooks? Don't worry… PBR, emails, social media, inclusive promotions, customized marketing… with Walsworth, it's included.

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General Information

Glen EyrieDecisions Clinic Workshop

This yearbook workshop will be intense and fast moving. You will see the latest yearbook styles, trends and techniques. Discussions, presentations, and lectures will be aimed at one goal: to create and plan an outstanding yearbook for 2013. Your staff will learn about theme, design, marketing, finance, digital photography, InDesign, Photoshop, Online Design, and much more. Each school will have the opportunity to work with a professional cover design artist as well as theme development and design. There will be individual attention for each school. Come ready to create your 2013 yearbook.

Lodging and Meals

Resident participants will be housed in the Glen Eyrie Oaks Lodge, up to four persons per room, each room having its own bathroom facilities. Meals for residents and commuters will be served in the Glen Eyrie dining hall. Although linens and bedding will be furnished, we suggest participants bring their own pillow and any other personal items to make their stay more comfortable.

*Meals served lunch on Monday through breakfast on Wednesday. Commuters will be provided all meals except breakfast and Tuesday dinner is optional.

Insurance

Insurance coverage is not provided for accidental bodily injuries while a person is in attendance or for travel to and from the workshop.

Check-In/Check-Out

Check in for the Workshop will be on Monday, June 18, from 8:30 a.m.-10:00 a.m. at the Glen Eyrie Carriage House. Directions will be provided in the registration confirmation packet that will be sent to each registered participant prior to the workshop. Please plan to arrive early enough to get moved into your room before the first session starts at 10:15 a.m. Check out of the rooms will be Wednesday morning, June 20th, with the workshop concluding no later than 12:00 p.m.

Sit with A Walsworth Cover Artist

Put your minds together with Walsworth's professional artists. They will take your cover concepts and transform them into reality.

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Session Spotlight

Theme Development and Design

Take your cover a step further and bring that concept to your page designs with an outstanding designer.

Photography Track

Our most popular group of sessions in 2011. Learn about being great photographers from how to use a digital SLR to taking low light photography.

Glen EyrieAdviser Forum

Special breakout sessions will be available just for you. Learn all about supplies, procedures, production schedules, financial management, Walsworth terminology, and staff motivation.

InDesign or Online Design

Enhance your knowledge of Adobe® InDesign®, including layout production techniques and simple shortcuts to save time. Learn how to index using Walsworth's Index Engine. If you use Walsworth's Online Design program, you will learn what is coming for 2013. These sessions will be held in meeting rooms in the lodge. Computers will be provided for the desktop sessions, but if you wish to bring your own laptop for personal use (no desktop computers).

Yearbook and Ad Marketing

Yearbooks don't sell themselves anymore, which is why it is critical to have a solid marketing plan. Learn how to effectively reach your target market, including parents, for those all so important yearbook and ad sales.

Choose Your Path

Some courses will be limited on seating so it is important to register by April 18th. Pre-registered attendees will have the opportunity to sign up for the sessions they wish to attend outside the general sessions.

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Faculty

Glen Eyrie : Image Courtesy of The Glen Eyrie GroupYearbook Representatives

Greg Stimack Sr., Greg Stimack Jr., Brandon Blackwell, and Jimmie Johnson will be available throughout the camp as well as teaching sessions. We will work with you, as time permits, one-on-one to set deadlines, create a marketing plan, and set your 2013 yearbook budget.

Casey Kilpatrick

Yearbook Adviser at Moffat County High School in Northern Colorado. Casey strengths are many, but he especially excels in his software knowledge, design skills and journalism experience. Casey is involved with several national journalism associations and actively participates with JEA, CSPA, and CHSPA

Rene Tate

Rene began her own photography business right out of college and has become very successful. She was the graphic designer at the Air Force Academy from 2007 - 2009. Her experience in photography and design will help give your yearbook that extra edge.

Jennifer Weiss

Jennifer was a former Adviser at Chatfield High School and currently is a Walsworth representative in the Chicago area. Jennifer will share her expertise in Copy and Caption writing, staff organization, teamwork and motivation. This will be Jennifer's 1st year on our staff and we look forward to her sharing the yearbook knowledge she has perfected the past dozen years.

Graphic Design Artist

This individual will help bring your cover, endsheet, and divider designs to life. Walsworth's Design Artists are experienced in current graphic design software that will help make your yearbook standout in 2013.

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Images Courtesy of Glen Eyrie